Dr. Robert Crim earned both his undergraduate degree and his dental degree from Marquette University in Milwaukee, Wisconsin. After college he moved to Florida and practiced dentistry in the Tampa/St. Petersburg area for over 30 years, including more than 10 years as a Smile Brands-affiliated dentist. Previously he owned two private dental practices in Florida.

Prior to his appointment as Chief Dental Officer in May 2014, Dr. Crim practiced at several Bright Now! Dental offices in the greater Tampa area and also was the Market Dental Director and Professional Corporation Owner for all Smile Brands affiliated dental groups in Florida.

He has been recognized for staff development and received a Smile Brands QUEST Award for Staff Development for Q3 2010 and earned the Dentist of the Year VIBE award for the East Area for 2011. Dr. Crim has done mission work throughout his career, in the Congo, the Cook Islands, Haiti and South Korea. Dr. Crim was a member of SEAL Team 3’s International Smile Project to Ghana in November 2012 and also led SEAL Team 6’s International Outreach to Thailand and Laos.